The USL Championship club in Tulsa will no longer be known as the Roughnecks.
New owners J.W., Ryan and Kyle Craft unveiled the club’s new identity, colors, crest, name and branding Wednesday. The club will move forward as FC Tulsa, ushering in a new era of soccer in the city.
“After months of listening to our fans at focus groups, town halls, surveys, and informal one-on-one conversations, it became clear that a majority of our supporters desired a new image, brand and a fresh start for our club,” Ryan Craft said in a statement. “We want the Tulsa community to be the focal point of this club, and it’s our mission to establish FC Tulsa as an ambassador for this city. We know that soccer is Tulsa’s opportunity to establish itself within the global sports landscape.”
While the “Roughnecks” moniker will no longer feature in FC Tulsa’s name, it will still be a part of the club. FC Tulsa will honor the original Tulsa Roughnecks franchise that played from 1978-85 in the NASL by starting a legacy ambassador program that will feature Roughnecks legends Charlie Mitchell and Victor Moreland. Mitchell played and coached for the team, while Moreland was a standout player, named an all-star in 1984.
“We love the legacy of the Roughnecks in our city and the history that has been built between our fans and that name,” Kyle Craft said. “We will continue to use the nickname ‘Roughnecks’ colloquially in reference to the team, and fans might even see it used for throwback nights in the future.”
The club’s former colors were navy blue, orange and white, and the crest featured the Roughnecks name and an oil derrick.
Gold and white will be the team’s new primary colors, while patina green and black will be used as accents. A release from the club says that “gold was born from Tulsa’s recognizable Art Deco architecture while the Patina Green is inspired by the many rooftops around the city.” The release adds that black and gold are also used to pay homage to the oil industry that “initially put Tulsa on the map.”
— FC Tulsa (@FCTulsa) December 4, 2019
Instead of an oil derrick, the new crest features the Oklahoma state bird, the scissor-tailed flycatcher. The city’s name is featured vertically on the left side of the shield.
“First and foremost, this is about an investment in the future of Tulsa,” J.W. Craft said. “It is our mission to turn this club into Tulsa’s team and a brand that Tulsans proudly represent. We intend to use FC Tulsa as a vehicle to lead, inspire, and unite Tulsans in a way that is uniquely available to professional soccer clubs more than any other sport, business or organization.”
The club also announced that it has reduced ticket prices for the upcoming 2020 season, with season tickets ranging from $8 to $18 per match.
Tulsa finished 16th in the western conference table this past season with a record of 8-10-16.