Sky Blue FC named Alyse LaHue the club’s general manager Tuesday after she spent more than four months doing the job on an interim basis.
LaHue joined Sky Blue in 2018 as the club’s vice president and was given the role of interim general manager days before the start of the 2019 National Women’s Soccer League season. She officially succeeds Tony Novo, who left the club after intense scrutiny and protests from the team’s fans.
“Alyse is the consummate professional, a fearless innovator, and a respected leader who has been enthusiastically embraced by our fans and players,” Sky Blue owner representative Tammy Murphy said in a statement issued by the club. “Alyse’s talents and dedication are driving Sky Blue forward as we strive to become a preeminent club in professional women’s soccer.”
LaHue has been the face of the club’s rebuild, which was required after an abysmal 2018 NWSL season was coupled with reports of poor working and living conditions for players. She has notably taken a hands-on approach to her responsibilities, from arranging the team’s first match at Red Bull Arena to buying beer for fans at Yurcak Field when Rutgers University’s liquor license expired.
“I am excited and energized to have the confidence of the team, the staff, the fans, and ownership as we institute a new culture for Sky Blue,” LaHue said in the same statement. “We’ve started taking steps towards a grand vision for this club and will continue to strive every day to bring it closer to reality.”
LaHue is one of two women serving as general managers in the NWSL, and is the first woman to serve as the general manager for both an NWSL team and a team in the league’s predecessor, Women’s Professional Soccer. She was previously the general manager of the Chicago Red Stars.
Sky Blue next face the North Carolina Courage Sept. 7.