Brazilian superstar and Orlando Pride forward Marta on Thursday was named the United Nations Entity for Gender Equality and the Empowerment of Women’s Goodwill Ambassador for women and girls in sport.
In her new role, she’ll be tasked with helping UN Women’s missing of achieving gender equality.
Marta has three goals and three assists for the Pride this season. She recently dazzled a crowd at Orlando City Stadium with a match-winning goal against the Washington Spirit.
“It is an honour to become a UN Women Goodwill Ambassador for women and girls in sport. I am fully committed to work with UN Women to ensure that women and girls around the world have the same opportunities that men and boys have to fulfill their potential and I know, from my life experience, that sport is a fantastic tool for empowerment,” Marta said in a statement.
“All around the world today women are demonstrating that they can succeed in roles and positions previously kept for men. The participation of women in sport and physical activity is no exception. Through sport, women and girls can challenge socio-cultural norms and gender stereotypes and increase their self-esteem, develop life skills and leadership; they can improve their health and ownership and understanding of their bodies; become aware of what is violence and how to prevent it, and look for available services and develop economic skills.”
Marta was previously an ambassador for the United Nations Development Program.
“Marta Vieira da Silva is an exceptional role model for women and girls across the world,” UN Women Executive Director Phumzile Mlambo-Ngcuka said in a statement.
“Her own life experience tells a powerful story of what can be achieved with determination, talent and grit. Sport is a universal language; it inspires and unites us as it stretches our limits. We look forward to working closely with Marta to bring the transforming power of sport to more women and girls, and to rapidly building equality. I am delighted to welcome her to the UN Women family.”