The Portland Timbers are the latest club in Major League Soccer to embrace lower concession prices in a bid to boost the game-day experience.
The club has announced plans to offer “park pricing” for some midweek games, which includes $2 hot dogs, $2 nachos and $5 Coors Light. The lower prices will be available during four Timbers games and two Thorns games:
- Timbers: Thursday, July 18 (Orlando City)
- Thorns: Wednesday, July 24 (Houston)
- Timbers: Wednesday, Aug. 14 (Chicago)
- Thorns: Wednesday, Sept. 11 (North Carolina)
- Timbers: Wednesday, Sept. 18 (New York Red Bulls)
- Timbers: Wednesday, Sept. 25 (New England)
The lower prices follow the lead of Atlanta United, which offered the lowest concession prices in MLS when they joined the league two years ago. Atlanta has doubled down on the pricing strategy at Mercedes Benz Stadium, cutting concessions for 2019 — for instance, what was once a $2 hot dog is now $1.50 this season.
The Timbers also announced Wednesday the club will also not raise concession prices over last season, despite Providence Park undergoing $85 million in renovations this year. When Providence Park re-opens in June, it will have 4,000 added seats, upgraded sound and lighting systems, an extra video board, and redecorated concourses.