The Philadelphia Union have entered a multi-year stadium sponsorship deal with Subaru.
The two parties announced their agreement Tuesday morning, with Subaru becoming the exclusive automotive partner of the Eastern Conference club.
“Today is the start of a historic new chapter for the Philadelphia Union, both with the inauguration of our 2020 season at Subaru Park and in the official beginning of our relationship with Subaru of America, a partner that shares in our vision for a better future for our fans and surrounding community,” Philadelphia Union chief business officer Tim McDermott said in a club statement.
“Subaru of America has consistently exemplified a passionate commitment to the community and bringing people together, which is a core value our club was founded. We are committed to working hand-in-hand to give back and create a better world for our fans and the people of the Greater Philadelphia area.”
Subaru’s partnership with the Union is the first for the company with a major sports franchise, and the two will also combine forces on the charitable functions set up by both organizations.
“When organizations unite for the greater good, everyone wins, which is why we at Subaru of America are excited to come together with our local professional soccer team, the Philadelphia Union, under a shared goal to do good and strive for the betterment of our local communities,” Subaru of America president and CEO Thomas J. Doll said.
“This partnership extends the reach of our commitments to improve the lives of people in our community. Subaru of America, along with our retailers and the Philadelphia Union, will develop community programs that will directly tie to our Subaru Love Promise initiatives.”
The automotive company is the third organization to hold naming rights to the stadium in Chester, Penn. It was initially named PPL Park before becoming Talen Energy Stadium from 2015-2019.
In addition to the new naming rights deal, the Union will feature a new video board as part of the stadium’s new features, as well as the tunnel club that made its debut at the back end of the 2019 campaign.
The video screen will be 109 feet by 32 feet with a square footage of 3,440, and it will be the first HDR-compatible board used in a Philadelphia sports stadium.
Outside the stadium, the Union have acquired three additional parking lots in the city of Chester to accommodate fans.