To find its new chief executive officer, New York City FC turned to the NBA ranks.
The club announced Tuesday it hired Brad Sims for the position. He joins NYCFC after working for the Cleveland Cavaliers since 2012. The team made four straight NBA Finals from 2015 to 2018 and won the championship in 2016.
Sims will begin his tenure as NYCFC’s CEO in January, ahead of the start of the 2019 Major League Soccer season. He takes the reins from Jon Patricof, who’s three-year contract as NYCFC president ended earlier this year. Patricof will join NYCFC’s board of directors.
“Brad will bring a wealth of knowledge and successful experience gained both at the Cleveland Cavaliers and the NBA that will be hugely important as NYCFC moves to its next phase of growth,” Ferran Soriano, the CEO of City Football Group, said in a statement. “As a former New Yorker and a soccer fan, we welcome Brad to NYCFC and the City Football Group certain that he will significantly contribute to our future success.”
According to a club statement, Sims will be responsible for all aspects of the organization on a day-to-day basis, lead the front office staff and “continue to build on the club’s successful first four years.” Since joining MLS as an expansion team for the 2015 season, NYCFC has advanced to the conference semifinals three times.
With the Cavaliers, Sims was executive vice president of franchise operations and chief revenue officer. He was responsible for managing ticket sales, premium seating and hospitality, corporate partnerships and database marketing and analytics. Before working with the Cavaliers, Sims was employed by the NBA and the Philadelphia 76ers.
The club says that Sims “has been an avid soccer fan from a young age” and was in attendance at the Rose Bowl during the opening weekend of the inaugural MLS season in 1996. He has been following the league’s growth as well and international soccer ever since, the club says.
“I am excited and honored to begin this leadership position at New York City FC and City Football Group,” Sims said in a statement. “There’s no better time to be a part of soccer in the United States and NYCFC has quickly become a key pillar within the league. With the sport growing so rapidly in the U.S., and with City Football Group’s original global proposition, this is the place to be.”