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Kathy Carter leaves position as president of Soccer United Marketing, MLS’ commercial arm

Jul 27, 2015; Denver, CO, USA; MLS President of Soccer United Marketing Kathy Carter poses for a picture prior to the MLS All-Star welcome reception at Union Station. Mandatory Credit: Isaiah J. Downing-USA TODAY Sports

Kathy Carter is leaving her position as president of Soccer United Marketing, the commercial arm of Major League Soccer. Her final day will be Friday.

“Carter, who had been a highly-respected leader in the development of soccer in North America, has decided to pursue her next challenge and career opportunity,” read a statement released Monday by MLS.

Carter has served as president of SUM since 2010, taking a brief leave of absence in December to run for U.S. Soccer president. She became a frontrunner in the election race and won a large portion of votes before eventually losing to Carlos Cordeiro

“My time with Soccer United Marketing and Major League Soccer has been deeply meaningful – building and expanding the game has been my profession and my passion,” Carter said in the statement. “I’m grateful for the life-long friendships I’ve made and the support I’ve received from the Commissioner, MLS Business Ventures President Gary Stevenson and all of my colleagues at the league, and look forward to seeing MLS continue its incredible growth. I will remain a huge supporter of MLS and U.S. Soccer and will be cheering loudly from the stands for our clubs and players.”

As SUM president, Carter was responsible for the “development and monetization of soccer properties in the United States and Canada, including MLS, U.S. Soccer, the Mexican National Team and multiple Concacaf properties.”

Prior to joining MLS in its inaugural year as vice president of corporate marketing, she spent two years with the World Cup USA 1994 organizing committee. 

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