Major League Soccer won’t officially arrive in Nashville until 2020, but the expansion club still made history Wednesday evening by revealing its name, crest and official color scheme.
The name, Nashville SC, was selected with input from the team’s fan base, which wanted to see their city’s MLS entry retain the identity of its predecessor in the USL Championship. The team’s colors are acoustic blue and electric gold, meant to evoke Nashville’s reputation as “Music City.”
“Since I first got involved in this effort, I have said that I wanted to do something ‘In Nashville, for Nashville, with Nashville.’ This team will always be about the fans and creating a team and brand that they are proud to support,” majority owner John Ingram said in a statement. “The Nashville SC name and primary gold color, along with the themes of sound and energy in the logo, embody our city and our fans who have been with us from the start.”
Nashville SC’s hashtag for promotion on social media is #BandTogether.
“We wanted a name and an identity that was authentic in the sport. It says exactly who we represent and who we are, Nashville Soccer Club,” CEO Ian Ayre said. “Our announcement is another step forward, and we have many others to take, but it is important to start that with a clear identity of who we are. … It was important to us that we started that by bringing the brand to life in a uniquely Nashville setting with our supporters, our partners, our owners, Major League Soccer and everyone who made this possible, and of course with music.”
Nashville SC is owned by Nashville Soccer Holdings, LLC, which is led by Ingram. His partners include Minnesota Vikings owners Mark Zygi and Leonard Wilf, as well as the managing partners of MarketStreet Enterprises.
The club will play in a 27,500-seat soccer-specific stadium in Nashville’s Wedgewood-Houston neighborhood upon its completed construction in 2021.