Just days after Nashville SC CEO Court Jeske’s imminent departure was announced, there’s more movement afoot in soccer front offices in the Music City.
Thursday, Nashville’s yet-to-be-named Major League Soccer expansion team announced the hiring of Will Alexander as its Chief Revenue Officer. Alexander, a Nashville native, has been involved in Nashville’s MLS push since its inception as a co-founder of the “MLS2Nashville” committee in 2016, according to a statement released by the club. He will join Nashville’s MLS team from Hall Capital, a private investment company where he served as managing director.
The first day on the job for Alexander will be Dec. 1 and he will report to Ian Ayre, the CEO of Nashville’s MLS team. Ayre is also overseeing Nashville SC, a USL Championship side, following the departure of Jeske.
“Will has been a key part of Nashville’s MLS journey since the very beginning and I’m delighted that he’s going to be our new club’s chief revenue officer,” Ayre said in the statement. “Having the right person develop and oversee our revenue strategy will be critical to our organization’s success and Will’s skills and experience are a great fit for this role. The many relationships he formed in the business community during the city’s MLS bid will also be a real advantage as we begin building our roster of corporate partners and marketing our premium seating.”
Alexander will be responsible for all the revenue of the Nashville MLS side, including all key income-generating initiatives, such as sponsorships, naming rights, merchandising and ticketing.
“I’m grateful and excited about this opportunity,” Alexander said in the statement. “Bringing MLS to Nashville has long been a passion of mine and it’s an honor to be a part of something that is going to have such a significant impact on our city.”
Alexander was the co-chair of the “MLS2Nashville” committee and often spoke on its behalf at public events. Nashville’s MLS expansion team is expected to begin play in 2020, but a formal date hasn’t been set.
“Two years ago, Will came to see me about being the lead investor in Nashville’s MLS bid and I jumped at the opportunity,” Nashville MLS lead owner John Ingram said in a statement. “He and Bill Hagerty laid the groundwork for Nashville’s effort to bring MLS to Nashville. Will was instrumental in Nashville’s MLS expansion bid process and I’m thrilled that he’s going to join our club on a full-time basis.”
Alexander’s career has included stints in investing, entrepreneurship, public service and law, according to the club. Prior to his time at Hall Capital, he co-founded an educational startup and served as chief of staff of the Tennessee Department of Economic and Community Development. He began his career practicing corporate law in Texas and the United Arab Emirates. He is a graduate of the University of Texas at Austin and the University of Texas School of Law.