Precourt Sports Ventures (PSV) released a 189-page stadium proposal ahead of two June Austin City Council meetings that could determine whether or not Columbus Crew SC moves to the Lone Star State in 2019.
The proposal to build on a site called McKalla Place — which the City of Austin deemed “suitable” for an MLS stadium earlier Friday — highlights what PSV believes are strong benefits to the Austin community, including the city retaining ownership of the land; 15 of the 24 acres being used for leisure activities and special events; and open creative space for the Austin music industry in the form of a performance area and stages. PSV also believes an MLS team in Austin would garner $354 million in economic impact over the first 25 years.
The report highlights the positive demographics of Austin, such as a large portion of millenials, a higher-than-average income and a lower-than-average cost of living when compared to other MLS markets.
In addition to the economic and demographic data, PSV commissioned a survey of 3,645 people, 99 percent of which were Texas residents. The survey indicated that 83 percent of respondents believe the Austin market would support an MLS team, with 79 percent expressing an interest in purchasing season tickets.
There are indications the survey was taken by existing soccer fans as opposed to the Austin community at large. For example, 71.9 percent had attended between one and five MLS matches within the last three years and only 0.4 percent had never attended any MLS matches.
A hefty portion of the document is slated towards showing real examples of community support:
- 24 pages are screenshots of new stories, YouTube videos, and other documents regarding MLS moving to Austin.
- 13 pages are letters of support from various Austin businesses, organizations, and community leaders.
- Four pages are screenshots of twitter engagements with the MLS2ATX brand.
For comparison, three pages of the report outline the in-person community engagement sessions led by PSV.
In the current proposal, PSV would pay no property tax on the land. Instead, it would lease the land from the city for 20 years at the price of $1 per year. Additionally, as the land would be owned by the city, it would be responsible for insurance policies, with the club maintaining a lesser policy.
If approved, the plan calls for completion by 2021.